This Woman From Trinidad Is Building An Empire By Exporting Nigeria’s Local Culture Globally (Photos)

Joanna Boer, the 36-year-old unassumingly daring Trinidadian entrepreneur is not just content with living a life of luxury behind high, gated expat walls, she saw opportunity in this situation and has spent the last 3 years cashing out gleefully to the bank.


Her company Empire Jane turns everything from street craft, scenic photos, slangs, street lingo, buzz words and social media viral trends into custom crafted homeware and gift items. These items are produced and sold to members of the expat community across Nigeria, to locals (who are fascinated with seeing their local cultures properly packaged) and to a global travel market interested in African culture.

The streets of Lagos are one of the liveliest places on the African continent, the lingo, mannerisms and vibes of Lagos has a huge influence on Nigeria’s movie and music industry. The movie and music industry has become a huge cultural export, not only shaping life and living in Nigeria but in other African countries were it is consumed.

Most of Nigeria’s current movie and music releases builds heavily on ideas from the street and viral internet sensations.

See more photos below…






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