I’m Sorry But I Was Only Doing My Job, Rahama Sadau Apologizes Over UnIslamic Hug After Ban From Hausa Movie Industry (Kannywood)

Below is Rahama Sadau’s full statement:

Following the events of the last few days and MOPPAN’s unilateral decision to exclude me from the Hausa indigenous film industry, known as Kannywood, I would like to use this medium to address my fans, friends, those who have been affected and all who have shown concern. To those who I have offended in any way, shape or form and who I have caused any anxiety by featuring in the said music video, I sincerely apologise.  


It was a job and I was carrying out my role in my profession, as I would in any other production, be it a Hausa language film or a Nollywood production. However, innocuous touching with other people in my line of work is inevitable.  

I have lines that I would never cross and indeed I live and stand by the tenets, “actions are judged according to intentions”.  

The outcome of the events that have taken place has come as a surprise to us all. I may have fallen short of some people’s expectations, but it was never my intention. I make no excuses for my actions and I take full responsibility.  

Thank you to all those who have reached out at this time and to everyone in general for your unwavering support. Your passion and loyalty hasn’t gone unnoticed and I am privileged to have your support. This, I do not take for granted and I want nothing more than to continue making you all proud. I implore us all to be more tolerant and forgiving towards one another and to cease all the senseless abuse, name-calling and backbiting. This achieves nothing other than to cause a huge divide amongst us. May we all continue to benefit from the Almighty’s mercy and may He protect and guide us all as we go about our daily lives. “

BBC has also carried the news:

A leading Nigerian actress, who was banned from the Hausa-language film industry because of her “immoral” behaviour, has apologised.

Rahama Sadau’s appearance in a music video “hugging and cuddling” Nigerian pop star Classiq offended some people.

Ms Sadau said sorry to those she upset, but said her actions were “innocuous”.

Hausa films are popular in the mostly Muslim northern Nigeria where it is taboo for men and women to hold hands in public.

The industry, commonly known as Kannywood, has been under fire from conservative Muslim clerics who accuse it of corrupting people’s values. 

The Motion Pictures Practitioners Association of Nigeria banned the actress from Kannywood films, saying that her appearance in the video violated the industry’s code of ethics.

It added that it hoped the ban would serve as a deterrent to other actors and actresses who are “expected to be good ambassadors of the society they represent”.

A typical Kannywood film – Isa Sanusi, BBC Hausa, Abuja

Man looking at Kannywood DVDs on a shelfImage copyrightAFP

As the film opens parents are seen discussing who their successful city-dwelling son should marry. They decide on a cousin who they deem meets all their expectations of a good wife.

But there’s a hitch, their urban, and urbane, son is in love with an educated city lady. He wants to marry her.

The family confronts their son with their choice of wife for him. The dispute generates tension and finally the parents force their son to marry the cousin.

He goes through with the wedding but stays in touch with his preferred partner. They go on romantic outings during which he mentions his loveless marriage.

Throughout the film, dancing and singing punctuate the action.

Despite the passionate plot, there will not be any physical contact. That means no hugging and definitely no kissing. If there is to be any suggestion of sex, the screen will go dark.

Ms Sadau said she took full responsibility for what happened, but argued that she was behaving professionally and added that in her line of work “innocuous touching with other people… is inevitable”.

But she reassured people that she would behave with decorum, adding: “I have lines that I would never cross.”

Rahma Sadau and ClassiqImage copyrightFINESSE ENTERTAINMENT
Rahma Sadau and ClassiqImage copyrightFINESSE ENTERTAINMENT

Responding to the criticism she has received she said people should “be more tolerant and forgiving towards one another and to cease all the senseless abuse, name calling and backbiting”.

The Kannywood star appeared in the video with Classiq, in a song entitled I Love You.

In it, the Nigerian pop star is smitten with a vegetable seller in a market, acted by Ms Sadau.

Initially, she rejects his advances, batting him away with a bunch of vegetables, but he eventually wins her over.

They hold hands and engage in a bit of cuddling that would be considered demure in a Western film.

But many people in northern Nigeria felt she had gone too far with Classiq in the music video, reports the BBC’s Isa Sanusi from the capital, Abuja. -BBC



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