‘I wasn’t expecting to win the show’
The winner of the maiden edition of The Voice Nigeria, Arese Emokpae a.ka A’rese,has been presented with an SUV valued at N7 million by the organizers of the show, Africa Magic in collaboration with Airtel Nigeria and Coca Cola. The presentation which followed a press conference at the Wheatbaker Hotel in Ikoyi, Lagos, saw Arese receiving her four day, all-expense paid ticket to Abu Dhabi courtesy Etihad Airways.
Originally launched in 2010, The Voice has won audiences in the US, Australia, South Africa and the UK, where renowned artistes have occupied the show’s famous red chairs as coaches. The recently concluded first season of The Voice Nigeria employed the same format including a panel of four respected coaches, Waje, 2baba, Patoranking and Timi Dakolo.
Speaking at the event, the Director, M-Net West Africa, Wangi Mba-Uzoukwu, said: “We are extremely delighted with the success of The Voice Nigeria. It’s the first ever season and we are thrilled with the outcome. For three months, Nigerians and indeed the rest of the continent were treated to the best entertainment on television with our amazing coaches and contestants putting their best feet forward. Today we celebrate Arese who is undoubtedly a deserving winner and in the same vein thank our sponsors whose support made the show possible.”
The Voice Nigeria which began on the 10th of April with 48 contestants ran for three months and featured all the excitement of blind auditions, contestant battles and the intrigue of the live shows and public voting. At the end of the nail biting season, stage actress Arese Emokpae emerged as the first ever winner of show after an exciting live finale on the 31st of July, 2016.
Mr. Enitan Denloye, the Vice President, Brands and Advertising for Airtel Nigeria, said: “As Nigeria’s smartphone network, Airtel is always excited to enter partnerships that connect the Nigerian youth to their dreams. The Voice Nigeria presented an amazing opportunity to do this and we were more than excited to come on board as lead sponsors. The sponsorship of The Voice Nigeria is yet another example of Airtel’s commitment to empowering young, talented Nigerians like Arese, a deserving winner who embodies the spirit of youth, passion, skill and perseverance.”
Arese Emokpae, whilst expressing her delight at winning, also thanked Africa Magic and the show’s sponsors, even as she saluted the uniqueness of The Voice format.
“The show is a cut above other singing reality shows. From the moment we started we knew we were on a different journey and the attention to detail, mentorship by the coaches and the incredible training sessions are unparalleled. At the end of the show I can confidently say that all the contestants showed incredible growth personally and professionally and we are all grateful for the experience, the exposure and the platform,” she added.
Contnuing, she said, “I was not expecting to win the show.”
Describing her victory as overwhelming, A’rese said, “Ï never focused 100 percent on winning the show. It wasn’t the only thing I was looking at during the show.
25-year-old A’rese, who was mentored by singer Waje, disclosed that she would be releasing her new song in a few weeks from now. The grand finale saw the mentors, Waje, Timi Dakolo, 2face Idibia and Patoranking doing duets with their mentees.